Adiós America
Earlier this year I posted a blog entry titled "Press 1 for English". It was sparked by some comments I read by people annoyed that Spanish was encroaching on their worlds and they weren't happy about that. I opined that we would hear a lot more other than English because due to our laziness and political correctness we had let the American Dream slip away. I got quite a few emails from folks telling me I was nuts, foreigners would never take over, etc. I read an interesting article today that led to this post.
Let me preface this by asking you to consider how can we measure another cultures influence on our society? Money jumps to mind. They who control the largest pile of disposable income get the attention of big business. Could we all agree that the electronic opium called television is a good way to measure that? Marketers spend billions of dollars trying to capture the attention of that all important 18-34 year old demographic because that's where the money is. Advertisers pay a huge premium to reach this market. That's why the Neilson ratings are so important to TV shows. Those numbers tell who is watching what and let advertisers know who will be seeing their very expensive ads. With me so far?
OK - guess what show was tops in the ratings Tuesday night. NCIS: LA? Nope. The SNL Christmas special? Nope. Anything on the big 4 networks (ABC, NBC, CBS, Fox)? Nope. It was Soy Tu Dueña on Univision. OK I said, it's just one night, gotta be a fluke. So I did some research. It turns out that Soy Tu Dueña is the number one rated regularly scheduled program across broadcast and cable television on Friday nights among all adults 18-34. Further, in September Univision became the most popular television network among American viewers aged 18-49.
Yo sabía que esto iba a suceder, pero no pensé que iba a suceder tan pronto. Mi español no es tan buena como me gustaría que fuera pero estoy trabajando en ello.
Let me preface this by asking you to consider how can we measure another cultures influence on our society? Money jumps to mind. They who control the largest pile of disposable income get the attention of big business. Could we all agree that the electronic opium called television is a good way to measure that? Marketers spend billions of dollars trying to capture the attention of that all important 18-34 year old demographic because that's where the money is. Advertisers pay a huge premium to reach this market. That's why the Neilson ratings are so important to TV shows. Those numbers tell who is watching what and let advertisers know who will be seeing their very expensive ads. With me so far?
OK - guess what show was tops in the ratings Tuesday night. NCIS: LA? Nope. The SNL Christmas special? Nope. Anything on the big 4 networks (ABC, NBC, CBS, Fox)? Nope. It was Soy Tu Dueña on Univision. OK I said, it's just one night, gotta be a fluke. So I did some research. It turns out that Soy Tu Dueña is the number one rated regularly scheduled program across broadcast and cable television on Friday nights among all adults 18-34. Further, in September Univision became the most popular television network among American viewers aged 18-49.
Yo sabía que esto iba a suceder, pero no pensé que iba a suceder tan pronto. Mi español no es tan buena como me gustaría que fuera pero estoy trabajando en ello.



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